Who We Are & Why We Do It

Our Vision & Mission

Bigger vision: Helping 100,000 entrepreneurs and Corporate refugees find their unique positioning in the marketplace and communicate effectively their brand and value through the use of online media like Linkedin, their own personal website, and through speaking and communicating more effectively.

Mission: Grace is a world class speaker, podcaster, online teacher and coach to 6 and 7 figure business owners and entrepreneurs looking to deliver exceptional value to the world. She does this by helping entrepreneurs and coaches find their Unique branding elements that help their ideal clients discern between branding and boasting. If you’re ready to step into your unique talent and “you-ness” then it’s time to get clear on YOUR brand.


Featured in the Austin Business Journal, KEYE, and won the KPMG Stand-Out Startup Award.


Each person I work with is unique!  My VIP Programs are a collaborative effort.  Articulating my client’s unique value in their specific market is challenging.  Developing a personal brand action plan that drives business success is step one.  Creating scale, creatively access new channels or markets – that’s the ultimate goal of our work together.

“I asked Grace to relaunch my personal brand last year and she and her team did an amazing job. My sales were up 200%+ last year after the relaunch.” – Jefre Outlaw


Inspiring clients to discover their personal brand for business success is Grace Lanni’s passion. She is equally likely to be seen in a boardroom or coffee shop listening deeply to a person’s goals while connecting to what makes them tick.  Developing personal branding programs for executives in career transition during the tough 2010 job market, Grace developed a unique understanding of the power of personal branding.

Grace Lanni – Personal Branding Influencer

Grace released AllAboutThatBrand.com in mid 2016, which is a personal branding platform including workbooks, online courses, VIP programsYouTube channel and an award-winning podcast interviewing marketing experts and business owners with a unique perspective on branding.

Her clients and partners are delighted by Grace’s combination of strategic intuition and futuristic vision. Her positivity and the strength of her global connections provide purposeful access to leaders in many fields.

Ever the entrepreneur, Grace is continually engaging the cutting edge of personal branding.  Grace was recently referred by William Arruda (Forbes columnist on Personal Branding) to lead a 2hr workshop at the ‘19 Intl Career Thought Leaders conference on the personal branding dynamics of the gig economy.

Professional Background

Originally trained as a Bio/Electrical engineer, her first CEO venture was an online software solution. One of only two women to be publicly funded at the $M level in Austin in 2000, Grace was featured in the Austin Business Journal, on KEYE, and won the KPMG Stand-Out Startup Award.

Grace continued to expand her consulting practice to leverage her skills securing a patent (a scanning TabletPC pen for nurses to identify patients), launching channel partner programs, one for which she was awarded the CRN Channel Champion designation in 2001.  Her most recent book, The No B.S. Truth: What it Really Takes to Build a Successful Business is an International Best Seller.  Grace’s next book (Q4 2019) will focus on managing personal & professional brands in the gig economy.

Personal Background

Grace is first a mother of two millennials and a wife.  She is also a performing R&B Musician, startup accelerator mentor and fierce advocate for women’s leadership.




  • Corporate Values & Leadership
  • Speakers, Authors, Coaches
  • Operational Strategist
  • Stylist & Life Coach
  • RN, Nutritionist for Inflammation
  • CEO Peer Advisor
  • Bed & Breakfast Community Leader
  • Fine Artist, Musicians


  • Career Transition Experts
  • Managed IT Services
  • Senior Living Locator
  • Home Remodeler
  • Personal Chef
  • Commercial Real Estate
  • Hospital Order, Referral & Scheduling Software